It is always a pleasure to meet new clients and this family is no exception. They custom built their dream home seven years ago, thinking that they would be living there for many years to come. Well, life sometimes throws you a curve ball and suddenly the game plan changes. That's what happened here. Suddenly, they needed to sell the family home in order to accommodate a major change in circumstances.
They were careful in the hiring process and interviewed three agents for the important job of listing, marketing and selling their home. As you can probably guess, they have decided to list their beautiful home with me as their sales representative. The first step in getting their home ready to go on the market was for me to bring in my stager, Peggy Follis. She would help them determine how best to present the home to prospective buyers. Where to de-clutter, furniture placement, any required changes/updates to decor etc. are all areas she assisted with.
Everyone pitched in! The children cleaned their rooms, dad cleaned out the garages, yard work was done, seasonal and personal items packed away......a busy family made even busier preparing their home for sale. In less than a week, the property was ready for the second important step - having the photos taken.
Now, this is no easy feat; taking professional photos of a 3,000 sq ft home and a 2.47 acre lot. So, I brought in the professionals from My Visual Listings to get the job done right. Over 80 photos, four panoramic scenes and a great virtual tour later and we were ready to prepare the marketing material.
Four page brochures were created as handouts for buyers touring the home, social media web sites were populated with descriptions and photos, the property was loaded onto the MLS® site with links to the tours and photos, just listed postcards mailed to target neighbourhoods and a few more of my specialized marketing techniques were put in place to ensure maximum exposure of this new listing at 8302 Forest Green Crescent in Metcalfe.
Next blog (coming soon): Diary of New Clients and the Home Selling Process: We’re On The Market!